![]() Further, the strong supply chain enables the easy availability of vanilla inconvenient and specialty stores which has boosted its market growth. The consumers are inclined towards the utilization of plant-based flavoring agents over synthetic due to their authentic taste and ability to enhance the product's texture. ![]() The wide utilization of vanilla as a flavoring agent in the production cupcakes, cakes, brownies, puddings, and others has led to its increase in demand. The rapid growth of the bakery industry is a major contributor to the growth of the vanilla market. The rise in demand for fortified beverages and food in recent years owing to consumers' increase in consumption of healthy drinks have also fuelled its market growth. Vanilla is added in various fortified beverages to enhance its nutritional properties and flavor. The consumers are demanding organic and clean-label products which has influenced the manufacturers to launch organic vanilla and its derived products. The vanilla has many health-promoting elements such as vitamins, minerals, and phenols which has led to its increase in demand from the consumers. Thus, it is widely utilized in food and beverage, cosmetics and personal care, and pharmaceutical industries, which drives its market growth. Apart from these, vanilla has medicinal properties such as having anti-inflammatory, antioxidant, and antidepressant properties. Vanilla is known for its fresh and exotic taste along with its mild and pleasant fragrance. ![]() There are main three types of vanilla- Madagascar or bourbon, Mexican, and Tahiti. Vanilla is majorly grown in tropical regions such as Mexico, Madagascar, and Indonesia due to the ideal warm and humid climate in the regions. The global vanilla market is witnessing robust growth due to the growing consumers' demand for plant-based products. Vanilla is a flavoring agent derived from the orchids of vanilla plants.
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